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In the fast-paced era of digital communication, technology-mediated communication (TMC) has created remarkable changes in users’ behaviors. Unraveling passive and active behaviors of TMC users, this study investigated the psychological patterns that emerge when individuals rely on technology for outcomes. Adopting Pish …
The oil and gas industry relies heavily on IT innovations to manage business processes, but the exponential generation of data has led to concerns about processing big data, generating valuable insights, and making timely decisions. Many companies have adopted Big Data Analytics (BDA) solutions to address these challen …
In light of the rapid technological advancements and their undeniable role in professional and business communication, Peter Hartley, Helena Knapton, and Susie Marriott took a step towards developing the third edition of ‘Professional and Business Communication’, encompassing 16 chapters on the complexities of professi …
Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements that are seen on t …
In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role o …
The growing role of technology in society, particularly machine translation, has grown due to its enhanced accuracy. Yet, communication quality depends not only on translation precision but also on user factors. It is vital to understand communication characteristics when using machine translation for its future applic …
Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight key opportunities and …
Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, Leaderboards, a …
The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal slogans in the cont …
The appropriate use of new technologies and educational applications is undoubtedly very important in facilitating English language learners’ communicative competence. One of these technological devices used in education is the smartbook. Accordingly, the present study has tried to investigate the effectiveness of the …