Abstract
Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements that are seen on the screen. The intersection of communication and technology in translation as reflected in how culture-bound elements are addressed in AVT has lately gained increasing attention. This phenomenological research aims to describe the solutions audio describers resort to for the rendition of culture-bound elements in Anglophone films into Persian. The audio descriptions of four Persian-dubbed English-language films were purposively selected as the sample corpus. The findings revealed that communication-centric strategies of specification, naming, and retention are, respectively, the most applied in the process of communicating the English culture-bound elements across the target culture by the audio describers. The implications of the findings for practice and theory are discussed.
Keywords
Publication details
- DOI
- 10.56632/bct.2024.3106
- Journal
- Journal of Business, Communication and Technology, 3(1), 66-84
- Publisher
- Gulf College
- Open access
- Gold open access
Cite this article
APA 7
Homayouni, G., & Khoshsaligheh, M. (2024). Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films. Journal of Business, Communication and Technology, 3(1), 66-84. https://doi.org/10.56632/bct.2024.3106
MLA 9
Homayouni, Ghazaaleh, and Masood Khoshsaligheh. "Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films." Journal of Business, Communication and Technology, vol. 3, no. 1, 2024, pp. 66-84. https://doi.org/10.56632/bct.2024.3106.
Chicago (author–date)
Homayouni, Ghazaaleh, and Masood Khoshsaligheh. 2024. "Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films." Journal of Business, Communication and Technology 3 (1): 66-84. https://doi.org/10.56632/bct.2024.3106.
Harvard
Homayouni, G. and Khoshsaligheh, M. (2024) 'Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films', Journal of Business, Communication and Technology, 3(1), pp. 66-84. doi:10.56632/bct.2024.3106.
Vancouver
Homayouni G, Khoshsaligheh M. Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films. Journal of Business, Communication and Technology. 2024;3(1):66-84. doi:10.56632/bct.2024.3106
IEEE
G. Homayouni, and M. Khoshsaligheh, "Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films," Journal of Business, Communication and Technology, vol. 3, no. 1, pp. 66-84, 2024, doi: 10.56632/bct.2024.3106.