Authors

Santhosh Kumar Shrinivas

Publications 2

Research article Open access

Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework

Ravindra Kambalapadavu, Santhosh Kumar Shrinivas, Ahmed Sharia et al. · Journal of Business, Communication and Technology · 2026 · 10.56632/bct.2026.5105

The rise of artificial intelligence (AI) has changed the face of entrepreneurship by reshaping how ideas are created and translated into new startups. Creativity has been a unique trait of human beings which sets us apart from machines and AI. This paper examines the role of generative AI (GenAI) in entrepreneurial cre …

Research article Open access

AI as a Systemic Risk Amplifier in High-Frequency Trading: Presenting a Conceptual Regulatory Framework

Santhosh Kumar Shrinivas, Pavithra Shetty, Juliet Sophia et al. · Journal of Business, Communication and Technology · 2025 · 10.56632/bct.2025.4205

Artificial Intelligence (AI) has changed how the financial market operates, particularly in High-Frequency Trading (HFT) and autonomous execution. While AI enhances liquidity, speed, and price discovery, it also causes new systemic vulnerabilities. This paper investigates how AI operates as a risk amplifier in financia …

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