Abstract
The rise of artificial intelligence (AI) has changed the face of entrepreneurship by reshaping how ideas are created and translated into new startups. Creativity has been a unique trait of human beings which sets us apart from machines and AI. This paper examines the role of generative AI (GenAI) in entrepreneurial creativity. It highlights its roles in increased idea creation, accelerating prototyping and even enable cross domain insights, while recognising the risk of homogenization, undue dependence, and moral quandary. Using the systematic literature review of several research papers from well recognisied and reputed databases the study identifies a research gap in the current work on GenAI and entrepreneurial creativity. Currently the existing literature focuses on short-term tasks in educational or design settings, while barely giving attention to entrepreneurship contexts or long-term originality. To address this, the study proposes a tripartite conceptual framework. This framework views GenAI as a collaborative partner rather than just tool. The framework is structured around three dimensions, affordances, interaction modes and institutional context and recognises conditions under which GenAI enhances creativity by offering metrics and pathways for empirical testing. The study concludes with implications for entrepreneurial education, policy, and practice, and sets direction for future research on sustaining originality and running a successful business in age of AI.
Keywords
Publication details
- DOI
- 10.56632/bct.2026.5105
- Journal
- Journal of Business, Communication and Technology, 5(1), 64-78
- Publisher
- Gulf College
- Open access
- Gold open access
Cite this article
APA 7
Kambalapadavu, R., Shrinivas, S. K., Sharia, A., & Shetty, P. (2026). Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework. Journal of Business, Communication and Technology, 5(1), 64-78. https://doi.org/10.56632/bct.2026.5105
MLA 9
Kambalapadavu, Ravindra, et al. "Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework." Journal of Business, Communication and Technology, vol. 5, no. 1, 2026, pp. 64-78. https://doi.org/10.56632/bct.2026.5105.
Chicago (author–date)
Kambalapadavu, Ravindra, Santhosh Kumar Shrinivas, Ahmed Sharia, and Prakruti Shetty. 2026. "Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework." Journal of Business, Communication and Technology 5 (1): 64-78. https://doi.org/10.56632/bct.2026.5105.
Harvard
Kambalapadavu, R., Shrinivas, S. K., Sharia, A. and Shetty, P. (2026) 'Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework', Journal of Business, Communication and Technology, 5(1), pp. 64-78. doi:10.56632/bct.2026.5105.
Vancouver
Kambalapadavu R, Shrinivas SK, Sharia A, Shetty P. Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework. Journal of Business, Communication and Technology. 2026;5(1):64-78. doi:10.56632/bct.2026.5105
IEEE
R. Kambalapadavu, S. K. Shrinivas, A. Sharia, and P. Shetty, "Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework," Journal of Business, Communication and Technology, vol. 5, no. 1, pp. 64-78, 2026, doi: 10.56632/bct.2026.5105.