الباحثون

Rouholla Bagheri

المنشورات 1

مقال بحثي وصول مفتوح

Identification and Hierarchical Structuring of Factors Influencing the Adoption of Artificial Intelligence for Customer Behavior Prediction in Electronic Businesses

Nasrin Hajizadeh, Rouholla Bagheri, Mostafa Kazemi · مجلة الأعمال والاتصال والتكنولوجيا · 2025 · 10.56632/bct.2025.4203

This paper focused on determining and ranking critical variables that influence the role of artificial intelligence (AI) in predicting consumer behavior in e-businesses. The statistical population consisted of 11 AI specialists in e-business, who were chosen on the basis of academic qualification, relevant experience, …

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