Research article Open access
Ethical Principles for Employing Artificial Intelligence in Media Coverage of the 2023–2024 Al-Aqsa Flood Operation
This study aims to investigate the ethical principles governing the use of artificial intelligence in media coverage, using the 2023-2024 Gaza war as a case study to identify these principles. The study drew on Political Marketing Theory and Gatekeeping Theory. Several research tools were employed, including Content an …