Abstract
The research problem is defined through a main question: How did Arab studies discuss the interactions of the Arab media experience with metaverse technology and supporting tools, the limits and levels of current and future use of this technology in Arab media institutions, and how did the quantitative and qualitative trends in these studies reflect the applied aspect in using metaverse technology and related tools in media content industry? The research relies on the secondary analysis methodology of the results reached by studies that dealt with the analysis of A sample of (30 studies) from 2015 until 2023. The results conclude an increase in the interest of Arab researchers in metaverse technology and its effects on the media content industry during the period (2021 - 2023). The metaverse and other concepts of augmented reality and virtual reality were characterized by ambiguity among Arab researchers., which was reflected in the system of goals. This system was adopted by Arab researchers in their studies of metaverse technology and supporting technologies and made them turn to analyse the roles of other digital technologies, most notably augmented reality technology, in the media content industry.
Keywords
Publication details
- DOI
- 10.53542/2522-2279.1437
- Journal
- Journal of Arts and Social Sciences, 16(3), 27-43
- Publisher
- Sultan Qaboos University
- Open access
- Gold open access
- License
- CC BY-NC-SA 4.0
Cite this article
APA 7
Badr, A. N., Mohamed, T. I., & Osman, N. A. Q. (2026). Trends in the Utilization of Metaverse Technology in Media Content Production:A Second-Level Study of the Arab Experience. Journal of Arts and Social Sciences, 16(3), 27-43. https://doi.org/10.53542/2522-2279.1437
MLA 9
Badr, Amal Nabil, et al. "Trends in the Utilization of Metaverse Technology in Media Content Production:A Second-Level Study of the Arab Experience." Journal of Arts and Social Sciences, vol. 16, no. 3, 2026, pp. 27-43. https://doi.org/10.53542/2522-2279.1437.
Chicago (author–date)
Badr, Amal Nabil, Tarek Ismail Mohamed, and Nassereldin Abdel Qadir Osman. 2026. "Trends in the Utilization of Metaverse Technology in Media Content Production:A Second-Level Study of the Arab Experience." Journal of Arts and Social Sciences 16 (3): 27-43. https://doi.org/10.53542/2522-2279.1437.
Harvard
Badr, A. N., Mohamed, T. I. and Osman, N. A. Q. (2026) 'Trends in the Utilization of Metaverse Technology in Media Content Production:A Second-Level Study of the Arab Experience', Journal of Arts and Social Sciences, 16(3), pp. 27-43. doi:10.53542/2522-2279.1437.
Vancouver
Badr AN, Mohamed TI, Osman NAQ. Trends in the Utilization of Metaverse Technology in Media Content Production:A Second-Level Study of the Arab Experience. Journal of Arts and Social Sciences. 2026;16(3):27-43. doi:10.53542/2522-2279.1437
IEEE
A. N. Badr, T. I. Mohamed, and N. A. Q. Osman, "Trends in the Utilization of Metaverse Technology in Media Content Production:A Second-Level Study of the Arab Experience," Journal of Arts and Social Sciences, vol. 16, no. 3, pp. 27-43, 2026, doi: 10.53542/2522-2279.1437.