Abstract
Companies in the era of digital communications must follow the latest technological developments to keep pace with their competitors and meet the needs and requirements of the market. Artificial intelligence has become an essential element in achieving this goal, as this technology has brought about fundamental changes in the global trade scene, and this has manifested in the form of ideas, interests, and huge investments. Therefore, many companies and business organizations in various sectors have recently resorted to using artificial intelligence techniques in the field of digital marketing and consumer behavior analysis to anticipate the customers' next purchase decision and the factors affecting it, improve the purchasing experience of customers and consumers, and influencing their preferences and purchasing intention. Accordingly, this study focused on employing artificial intelligence techniques to analyze consumer behavior and influence their preferences and purchasing intentions. A purposeful sample of research published in Arabic and foreign languages was monitored and analyzed between 2018 and 2024, which included (70) researchers, to monitor scientific developments and valuable results in this field and identify the approaches and theoretical frameworks that have been relied upon to provide a scientific addition and a future vision for the development of Arab research.
Keywords
Publication details
- DOI
- 10.53542/2522-2279.1426
- Journal
- Journal of Arts and Social Sciences, 16(2), 4
- Publisher
- Sultan Qaboos University
- Open access
- Gold open access
- License
- CC BY-NC-SA 4.0
Cite this article
APA 7
Salem, S. A. S. (2025). Studies' trends on the use of artificial intelligence technologies in analyzing and directing consumer behavior: A second-level analysis of published research during the period 2018-2024. Journal of Arts and Social Sciences, 16(2), 4. https://doi.org/10.53542/2522-2279.1426
MLA 9
Salem, Shaymaa Al-Said. "Studies' trends on the use of artificial intelligence technologies in analyzing and directing consumer behavior: A second-level analysis of published research during the period 2018-2024." Journal of Arts and Social Sciences, vol. 16, no. 2, 2025, pp. 4. https://doi.org/10.53542/2522-2279.1426.
Chicago (author–date)
Salem, Shaymaa Al-Said. 2025. "Studies' trends on the use of artificial intelligence technologies in analyzing and directing consumer behavior: A second-level analysis of published research during the period 2018-2024." Journal of Arts and Social Sciences 16 (2): 4. https://doi.org/10.53542/2522-2279.1426.
Harvard
Salem, S. A. S. (2025) 'Studies' trends on the use of artificial intelligence technologies in analyzing and directing consumer behavior: A second-level analysis of published research during the period 2018-2024', Journal of Arts and Social Sciences, 16(2), pp. 4. doi:10.53542/2522-2279.1426.
Vancouver
Salem SAS. Studies' trends on the use of artificial intelligence technologies in analyzing and directing consumer behavior: A second-level analysis of published research during the period 2018-2024. Journal of Arts and Social Sciences. 2025;16(2):4. doi:10.53542/2522-2279.1426
IEEE
S. A. S. Salem, "Studies' trends on the use of artificial intelligence technologies in analyzing and directing consumer behavior: A second-level analysis of published research during the period 2018-2024," Journal of Arts and Social Sciences, vol. 16, no. 2, pp. 4, 2025, doi: 10.53542/2522-2279.1426.