Abstract
Drawing on the financial capability theory and the personality-investment fit theory, the study aims to examine the relative influence of financial knowledge and personality traits on university students’ cryptocurrency investment. Using the survey data from 460 university students aged between 19 and 27 years, the study employs a binary logistic regression to address the objectives. The findings reveal that basic and advanced objective financial knowledge do not significantly predict cryptocurrency investment behavior, while subjective financial knowledge shows a significant positive effect. However, personality traits offer stronger explanatory power, with openness, conscientiousness, and extraversion emerging as significant predictors of cryptocurrency investment. Theoretically, the study supports the assumptions of personality-investment theory and financial capability theory, particularly in the context of university students’ cryptocurrency investment decisions, within a behavioral finance framework. Practically, it highlights the need for stakeholder collaboration to encourage responsible investment behavior among young adults to enhance their investment orientation.
Keywords
Publication details
- DOI
- 10.56632/bct.2026.5103
- Journal
- Journal of Business, Communication and Technology, 5(1), 36-48
- Publisher
- Gulf College
- Open access
- Gold open access
Cite this article
APA 7
Al Balushi, K. D., & Pervez, M. S. (2026). Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment. Journal of Business, Communication and Technology, 5(1), 36-48. https://doi.org/10.56632/bct.2026.5103
MLA 9
Al Balushi, Karima Diljan, and Muhammad Shahid Pervez. "Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment." Journal of Business, Communication and Technology, vol. 5, no. 1, 2026, pp. 36-48. https://doi.org/10.56632/bct.2026.5103.
Chicago (author–date)
Al Balushi, Karima Diljan, and Muhammad Shahid Pervez. 2026. "Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment." Journal of Business, Communication and Technology 5 (1): 36-48. https://doi.org/10.56632/bct.2026.5103.
Harvard
Al Balushi, K. D. and Pervez, M. S. (2026) 'Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment', Journal of Business, Communication and Technology, 5(1), pp. 36-48. doi:10.56632/bct.2026.5103.
Vancouver
Al Balushi KD, Pervez MS. Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment. Journal of Business, Communication and Technology. 2026;5(1):36-48. doi:10.56632/bct.2026.5103
IEEE
K. D. Al Balushi, and M. S. Pervez, "Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment," Journal of Business, Communication and Technology, vol. 5, no. 1, pp. 36-48, 2026, doi: 10.56632/bct.2026.5103.