مقال بحثي وصول مفتوح
A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention
Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, Leaderboards, a …