الباحثون

Zineddine Kouahla

المنشورات 1

مقال بحثي وصول مفتوح

Collaborative Advertisement Recommendation System Leveraging User Preferences, Geography, and Demographics

Djalila Boughareb, Hazem Bensalah, Zineddine Kouahla · مجلة الأعمال والاتصال والتكنولوجيا · 2025 · 10.56632/bct.2025.4102

The increasing demand for personalized advertising based on user preferences is driving a surge in popularity. Social networks utilize millions of user’ data to suggest ads based on specific criteria. However, many of these ads can be uninteresting. This paper presents a collaborative advertisement recommendation syste …

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