الباحثون

Muhammad Shahid Pervez

المنشورات 2

مقال بحثي وصول مفتوح

Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment

Karima Diljan Al Balushi, Muhammad Shahid Pervez · مجلة الأعمال والاتصال والتكنولوجيا · 2026 · 10.56632/bct.2026.5103

Drawing on the financial capability theory and the personality-investment fit theory, the study aims to examine the relative influence of financial knowledge and personality traits on university students’ cryptocurrency investment. Using the survey data from 460 university students aged between 19 and 27 years, the stu …

مقال بحثي وصول مفتوح

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed, Aumir Shabbir, Muhammad Shahid Pervez · مجلة الأعمال والاتصال والتكنولوجيا · 2024 · 10.56632/bct.2024.3105

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role o …

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