الملخص
The study aims to identify the dimensions of service quality in improving the Brand image in sports clubs - in the Sultanate of Oman, and the descriptive approach was used in the survey method. The study sample was randomly selected from Club boards of directors, club managers, players, coaches, clubgoers, and escorts, and their number was (39). The study recommends focusing on developing appropriate strategies that help improve the brand image of sports clubs among members and beneficiaries.
الكلمات المفتاحية
بيانات النشر
- المعرّف الرقمي
- 10.53542/2522-2279.1430
- المجلة
- مجلة الآداب والعلوم الاجتماعية, 16(2), 8
- الناشر
- جامعة السلطان قابوس
- وصول مفتوح
- وصول مفتوح ذهبي
- الترخيص
- CC BY-NC-SA 4.0
اقتبس هذه المقالة
APA 7
Gaafar, A., & Al Yaaribi, A. (2025). The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman. Journal of Arts and Social Sciences, 16(2), 8. https://doi.org/10.53542/2522-2279.1430
MLA 9
Gaafar, Amain, and Ali Al Yaaribi. "The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman." Journal of Arts and Social Sciences, vol. 16, no. 2, 2025, pp. 8. https://doi.org/10.53542/2522-2279.1430.
شيكاغو (المؤلف–التاريخ)
Gaafar, Amain, and Ali Al Yaaribi. 2025. "The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman." Journal of Arts and Social Sciences 16 (2): 8. https://doi.org/10.53542/2522-2279.1430.
هارفارد
Gaafar, A. and Al Yaaribi, A. (2025) 'The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman', Journal of Arts and Social Sciences, 16(2), pp. 8. doi:10.53542/2522-2279.1430.
فانكوفر
Gaafar A, Al Yaaribi A. The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman. Journal of Arts and Social Sciences. 2025;16(2):8. doi:10.53542/2522-2279.1430
IEEE
A. Gaafar, and A. Al Yaaribi, "The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman," Journal of Arts and Social Sciences, vol. 16, no. 2, pp. 8, 2025, doi: 10.53542/2522-2279.1430.