[
    {
        "id": "osp-9410",
        "type": "article-journal",
        "title": "The role of service quality in enhancing the brand image of sports clubs in the Sultanate of Oman",
        "author": [
            {
                "family": "Gaafar",
                "given": "Amain"
            },
            {
                "family": "Al Yaaribi",
                "given": "Ali"
            }
        ],
        "URL": "https://omanscience.com/ar/articles/the-role-of-service-quality-in-enhancing-the-brand-image-of-sports-clubs-in-the-sultanate-of-oman",
        "language": "en",
        "issued": {
            "date-parts": [
                [
                    2025
                ]
            ]
        },
        "container-title": "Journal of Arts and Social Sciences",
        "volume": "16",
        "issue": "2",
        "page": "8",
        "DOI": "10.53542/2522-2279.1430",
        "publisher": "Sultan Qaboos University",
        "ISSN": "2312-1270",
        "abstract": "The study aims to identify the dimensions of service quality in improving the Brand image in sports clubs - in the Sultanate of Oman, and the descriptive approach was used in the survey method. The study sample was randomly selected from Club boards of directors, club managers, players, coaches, clubgoers, and escorts, and their number was (39). The study recommends focusing on developing appropriate strategies that help improve the brand image of sports clubs among members and beneficiaries."
    }
]