In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role o …
This study systematically reviews global practices in AI-enabled digital marketing for startups and examines the implementation challenges faced by Egyptian entrepreneurs. By systematically reviewing 21 studies (2017–2023) from Scopus, Web of Science, and Science Direct, the research highlights how AI enhances engageme …
… market performance; and third, to provide managers with practical guidance on employing technology-driven strategies to mitigate cultural risks, foster consumer trust, and optimize campaign outcomes. The methodology employs Hymes’ SPEAKING model, the emotioncy model, and cultural patterns to assess campaigns at three l …