Abstract

The study aimed to identify the role of the social workers in promoting tourism awareness among Saudi university students in light of the Kingdom’s Vision 2030, from the point of view of male and female students. The study employed a questionnaire as the research instrument and adopted the descriptive-analytical method. The study sample consisted of 300 students including 157 male students and 143 female students, drawn from two academic institutions in the city of Riyadh. The findings indicated that the overall level of the practices included in the questionnaire was moderate. The perceived obstacles facing the role of the social workers in developing tourism awareness ranked first among the questionnaire dimensions, followed by the cognitive role of the social worker, while the performance-related role of the social worker ranked last. All dimensions were related at a moderate degree. The results also showed that there were no statistically significant differences between the study participants attributable to gender with respect to the questionnaire and the study instrument.

Keywords

Publication details

DOI
10.53542/2522-2279.1488
Journal
Journal of Arts and Social Sciences, 17(3), 159-177
Publisher
Sultan Qaboos University
Open access
Gold open access
License
CC BY-NC-SA 4.0

Cite this article

APA 7

Al-Mutairi, B. S. (2026). The Role of The Social Worker in Developing Tourism Awareness among University Students in Riyadh in Light of the Kingdom’s Vision 2030 (From the Perspective of Male and Female Students). Journal of Arts and Social Sciences, 17(3), 159-177. https://doi.org/10.53542/2522-2279.1488

MLA 9

Al-Mutairi, Badria Saud. "The Role of The Social Worker in Developing Tourism Awareness among University Students in Riyadh in Light of the Kingdom’s Vision 2030 (From the Perspective of Male and Female Students)." Journal of Arts and Social Sciences, vol. 17, no. 3, 2026, pp. 159-177. https://doi.org/10.53542/2522-2279.1488.

Chicago (author–date)

Al-Mutairi, Badria Saud. 2026. "The Role of The Social Worker in Developing Tourism Awareness among University Students in Riyadh in Light of the Kingdom’s Vision 2030 (From the Perspective of Male and Female Students)." Journal of Arts and Social Sciences 17 (3): 159-177. https://doi.org/10.53542/2522-2279.1488.

Harvard

Al-Mutairi, B. S. (2026) 'The Role of The Social Worker in Developing Tourism Awareness among University Students in Riyadh in Light of the Kingdom’s Vision 2030 (From the Perspective of Male and Female Students)', Journal of Arts and Social Sciences, 17(3), pp. 159-177. doi:10.53542/2522-2279.1488.

Vancouver

Al-Mutairi BS. The Role of The Social Worker in Developing Tourism Awareness among University Students in Riyadh in Light of the Kingdom’s Vision 2030 (From the Perspective of Male and Female Students). Journal of Arts and Social Sciences. 2026;17(3):159-177. doi:10.53542/2522-2279.1488

IEEE

B. S. Al-Mutairi, "The Role of The Social Worker in Developing Tourism Awareness among University Students in Riyadh in Light of the Kingdom’s Vision 2030 (From the Perspective of Male and Female Students)," Journal of Arts and Social Sciences, vol. 17, no. 3, pp. 159-177, 2026, doi: 10.53542/2522-2279.1488.