المقالات العلمية

Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework

… of human beings which sets us apart from machines and AI. This paper examines the role of generative AI (GenAI) in entrepreneurial creativity. It highlights its roles in increased idea creation, accelerating prototyping and even enable cross domain insights, while recognising the risk of homogenization, undue dependen …