الملخص
Most businesses recognize that education and advancement opportunities are essential components of human resource development. Transfer of training is considered to be a significant problem in the process of transferring knowledge, skills, and attitudes from training to a job, even though training and development strive to alter the knowledge, skills, and attitudes of a trainee to bring about a positive change in the behavior of the trainee as a result. Comparatively, little attention has been paid to the vital demand factors for professional business courses (such as Computing, Accounting, Human Resources, and Marketing) and whether there are distinct segments in this marketplace. In this paper, the key variables in determining the demand for professional business courses were assessed through interviews with senior managers of professional bodies and the application of an electronic scale. Furthermore, based on the marketing theory of segmentation analysis, the key segments were tested using both summary statistics and chi-square tests. Finally, managerial and research implications of these results were discussed.
الكلمات المفتاحية
الموضوع
بيانات النشر
- المعرّف الرقمي
- 10.56632/bct.2022.1205
- المجلة
- مجلة الأعمال والاتصال والتكنولوجيا, 1(2), 44-53
- الناشر
- كلية الخليج
- وصول مفتوح
- وصول مفتوح ذهبي
اقتبس هذه المقالة
APA 7
Adarbah, H. Y., & Goode, M. M. H. (2022). Key Demand Factors in Professional Business Courses: A Mixed-Methods Study. Journal of Business, Communication and Technology, 1(2), 44-53. https://doi.org/10.56632/bct.2022.1205
MLA 9
Adarbah, Haitham Y., and Mark. M. H. Goode. "Key Demand Factors in Professional Business Courses: A Mixed-Methods Study." Journal of Business, Communication and Technology, vol. 1, no. 2, 2022, pp. 44-53. https://doi.org/10.56632/bct.2022.1205.
شيكاغو (المؤلف–التاريخ)
Adarbah, Haitham Y., and Mark. M. H. Goode. 2022. "Key Demand Factors in Professional Business Courses: A Mixed-Methods Study." Journal of Business, Communication and Technology 1 (2): 44-53. https://doi.org/10.56632/bct.2022.1205.
هارفارد
Adarbah, H. Y. and Goode, M. M. H. (2022) 'Key Demand Factors in Professional Business Courses: A Mixed-Methods Study', Journal of Business, Communication and Technology, 1(2), pp. 44-53. doi:10.56632/bct.2022.1205.
فانكوفر
Adarbah HY, Goode MMH. Key Demand Factors in Professional Business Courses: A Mixed-Methods Study. Journal of Business, Communication and Technology. 2022;1(2):44-53. doi:10.56632/bct.2022.1205
IEEE
H. Y. Adarbah, and M. M. H. Goode, "Key Demand Factors in Professional Business Courses: A Mixed-Methods Study," Journal of Business, Communication and Technology, vol. 1, no. 2, pp. 44-53, 2022, doi: 10.56632/bct.2022.1205.