الملخص
Human values are deep motivational orientations that shape human behaviors. In e-commerce, they reveal the stable drivers behind users' purchase decisions. Compared with short-term interests, consumer values better explain how users evaluate products before purchase. However, consumer values are often implicit in complex and fragmented behavioral trajectories, leaving value measurement from e-commerce behaviors largely underexplored. To this end, we propose the Behavior-to-Value (B2V) task, which aims to identify consumer values from e-commerce behavioral trajectories. Centered on this task, we first construct the E-commerce Consumption Value Taxonomy (ECVT) and introduce B2V-Bench, the first B2V dataset and benchmark, based on anonymized Taobao behavioral logs. B2V-Bench consists of real-world purchase decision episodes, covering 25 types of purchase behaviors, along with corresponding consumer value orientations manifested in each episode. To improve consumer value measurement accuracy, we further present B2V-Verifier, a behavior-to-value measurement model based on Value Verification Tuning, which learns to assess whether behaviors provide sufficient evidence for each value inference. Experiments show that B2V-Verifier outperforms strong LLM baselines, improving multi-label classification by 34\%. The dataset and code will be publicly released upon acceptance.
الكلمات المفتاحية
الموضوع
بيانات النشر
- المجلة
- غير متاح
- وصول مفتوح
- وصول مفتوح أخضر
اقتبس هذه المقالة
APA 7
Hou, P., Chen, B., He, L., Xu, J., Zheng, B., Ma, X., & Song, G. (2026). Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors. https://omanscience.com/ar/articles/behavior2value-benchmarking-and-empowering-llms-for-consumer-value-measurement-from-e-commerce-behaviors
MLA 9
Hou, Peixuan, et al. "Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors." https://omanscience.com/ar/articles/behavior2value-benchmarking-and-empowering-llms-for-consumer-value-measurement-from-e-commerce-behaviors.
شيكاغو (المؤلف–التاريخ)
Hou, Peixuan, Bin Chen, Li He, Jian Xu, Bo Zheng, Xiuli Ma, and Guojie Song. 2026. "Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors." https://omanscience.com/ar/articles/behavior2value-benchmarking-and-empowering-llms-for-consumer-value-measurement-from-e-commerce-behaviors.
هارفارد
Hou, P., Chen, B., He, L., Xu, J., Zheng, B., Ma, X. and Song, G. (2026) 'Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors', Available at: https://omanscience.com/ar/articles/behavior2value-benchmarking-and-empowering-llms-for-consumer-value-measurement-from-e-commerce-behaviors.
فانكوفر
Hou P, Chen B, He L, Xu J, Zheng B, Ma X, et al. Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors. https://omanscience.com/ar/articles/behavior2value-benchmarking-and-empowering-llms-for-consumer-value-measurement-from-e-commerce-behaviors
IEEE
P. Hou, B. Chen, L. He, J. Xu, B. Zheng, X. Ma, and G. Song, "Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors," https://omanscience.com/ar/articles/behavior2value-benchmarking-and-empowering-llms-for-consumer-value-measurement-from-e-commerce-behaviors.