[
    {
        "id": "osp-14306",
        "type": "article-journal",
        "title": "Use of Cultulings in Business Communication: A Case of Flattery",
        "author": [
            {
                "family": "Hasanzadeh",
                "given": "Saba"
            },
            {
                "family": "Shakeebaee",
                "given": "Golshan"
            }
        ],
        "URL": "https://omanscience.com/ar/articles/use-of-cultulings-in-business-communication-a-case-of-flattery",
        "language": "en",
        "issued": {
            "date-parts": [
                [
                    2023
                ]
            ]
        },
        "container-title": "Journal of Business, Communication and Technology",
        "volume": "2",
        "issue": "1",
        "page": "50-63",
        "DOI": "10.56632/bct.2023.2105",
        "publisher": "Gulf College",
        "abstract": "Since business without appropriate language use is impossible and language is an inseparable ‎part of a culture, knowing about the cultural patterns of communities can also be valuable. ‎Considering language as an essential component of any given culture, studying linguistic ‎expressions can reveal a society’s hidden cultural patterns, a concept known as cultuling ‎analysis. The current study looked at the “flattery” cultuling demonstrated in Persian and ‎English films. To achieve this, excerpts of dialogues from 100 Persian and 100 English films ‎were taken and analyzed by means of cultuling analysis (CLA) methodology from linguistic, ‎cultural, and psychological angles. The result showed that flattery can happen in formal and ‎informal situations among people from both equal and unequal status. Moreover, Iranian ‎people’s use of flattery displayed cultural patterns of overstating, high context, power ‎distance, low trust, and collectivism, while English people’s use of this cultuling revealed ‎their hidden culture, including low-context, high-trust, understanding, individualism, and ‎power distance.‎"
    }
]