[
    {
        "id": "osp-14293",
        "type": "article-journal",
        "title": "Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films",
        "author": [
            {
                "family": "Homayouni",
                "given": "Ghazaaleh"
            },
            {
                "family": "Khoshsaligheh",
                "given": "Masood"
            }
        ],
        "URL": "https://omanscience.com/ar/articles/audio-description-technology-enhancing-communication-of-culture-bound-elements-in-films",
        "language": "en",
        "issued": {
            "date-parts": [
                [
                    2024
                ]
            ]
        },
        "container-title": "Journal of Business, Communication and Technology",
        "volume": "3",
        "issue": "1",
        "page": "66-84",
        "DOI": "10.56632/bct.2024.3106",
        "publisher": "Gulf College",
        "abstract": "Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements that are seen on the screen. The intersection of communication and technology in translation as reflected in how culture-bound elements are addressed in AVT has lately gained increasing attention. This phenomenological research aims to describe the solutions audio describers resort to for the rendition of culture-bound elements in Anglophone films into Persian. The audio descriptions of four Persian-dubbed English-language films were purposively selected as the sample corpus. The findings revealed that communication-centric strategies of specification, naming, and retention are, respectively, the most applied in the process of communicating the English culture-bound elements across the target culture by the audio describers. The implications of the findings for practice and theory are discussed."
    }
]